Alf @NYFW

We collaborated with the Australian fashion brand alf the label during New York Fashion Week to develop and produce live social media content throughout the week. Prior to the event, we worked on content strategy and visual planning, creating graphic templates and visual elements that could be quickly adapted and published in real time while maintaining a consistent visual language. Over six days in New York, we documented the brand across runway events, backstage moments, and the daily journey of founder Sophie Doyle. Each day we delivered short recap videos, photography, and story content primarily for Instagram, giving followers an inside look at alf’s presence in the city. Alongside the live coverage, we also produced a campaign shoot for the brand’s new collection, creating 20 key images used for social media and brand communication. The material captured during the week was later developed into a 16-minute behind-the-scenes documentary following the brand’s experience in New York.