Mach's mit OCB

For OCB, we developed and produced a campaign built around the question “Was machst du am besten?”, introducing four fictional characters, each defined by their “best skill.” From concept and art direction to set design, production and post-production, we created a cohesive visual system for the entire campaign. All four motifs were staged within the same base set, transformed through bold color palettes, material changes, and surreal spatial compositions. The OCB products are seamlessly integrated into each character’s action, becoming part of their ritual rather than a traditional product placement. Shot entirely in studio, the sets, props and environments were fully designed and built by our team. Alongside the key visuals, we produced a range of assets for social platforms, including square and vertical formats, short-form snippets, and a long-form edit combining all motifs.