Mary Jane Berlin

During the four days of Mary Jane Berlin, Europe’s largest cannabis expo and festival, visual content was produced to document OCB’s presence and keep the brand active on social media while the event was happening. With more than 60,000 visitors attending the event, the goal was to capture the energy of the festival and translate it into engaging digital content. Throughout the event, photography, short video formats, animations, hyperlapses, and interviews with influencers and visitors were created to document the atmosphere around the brand and the interaction with the audience. Each day focused on capturing the mood of the event and the different activities happening around the booth. The production followed a fast-turnaround workflow, allowing selected images and short clips to be delivered within the first 24 hours so the brand could publish content while the event was still ongoing. In total, 54 pieces of content were delivered over the following two weeks, including photography, short videos, animations, and a final aftermovie summarizing the full event and OCB’s presence at Mary Jane Berlin.