Valentine's Day

For this Valentine’s Day campaign, the concept plays with a familiar symbol of the occasion: a bouquet of flowers. Instead of traditional flowers, the entire bouquet is crafted from OCB papers and filters, transforming the brand’s own materials into the central visual element. The image combines humor and simplicity, using a recognizable gesture associated with Valentine’s Day while highlighting the product in an unexpected way. The result is a playful visual that connects the brand with the theme of the campaign while keeping the focus on a clear and memorable image.